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Advocate: W.Va. misses out on health care ad money

October 1, 2013
Associated Press

MORGANTOWN, W.Va. (AP) — A group working to spread the word about a new health insurance marketplace born of the Affordable Care Act says West Virginia has passed up millions of dollars in federal advertising money.

Perry Bryant of West Virginians for Affordable Health Care says the government would fund radio and TV spots if the state submitted a proposal, but it has declined.

Spokeswomen for Gov. Earl Ray Tomblin and the Department of Health Human Resources didn't immediately comment.

Bryant says Highmark Blue Cross Blue Shield and the West Virginia Hospital Association are planning ads.

But smaller ad budgets mean smaller audiences. And without state guidance, there is no effective over-arching theme.

As of July, though, West Virginia had spent more per capita than any other state to promote awareness, with $17.1 million.

 
 

 

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